President & CEO
Scott D. Greenberg is a real estate visionary whom conceived, built and operates various award-winning hospitality, retail and mixed-use developments. A design perfectionist, Mr. Greenberg has created many landmark properties including theWit Hotel Chicago which also features ROOF, “one of the top three rooftop lounges in the world,” (Travel + Leisure) as well as CityPark Lincolnshire and its Viper Alley live entertainment and private event facility and one of the first urban boutique-model Fairfield Inn & Suites with the Marriott Fairfield Inn and Suites Chicago Downtown/Magnificent Mile. His background spans 30 years in various aspects of low and high rise construction, land development and financing. With a transaction history totaling more than $800 million, Mr. Greenberg has been directly involved in the ownership and operation of for-sale residential, rental apartments, industrial, retail, office and hospitality properties.
While financially conservative, Mr. Greenberg’s formula for success arises from his ability to fuse art, technology, trends and design, to deliver uniquely impactful consumer experiences which consistently outpaces his competition. He revolutionized the lifestyle hotel segment with theWit Hotel, earning the “Developer of the Year” award by Hilton for this signature development. theWit Hotel in downtown Chicago, continues to receive an outpouring of varied acclaim including from “Top 5 Hotels with top notch Technology” (Forbes), “World’s Best Hotel,” (Travel + Leisure) and “Best New Business Hotel,” (Wallpaper) to “Model’s Choice Hotel” (Elle) and one of the “Top 10 Party Hotels in the World.” (MSNBC)
Mr. Greenberg typically looks outside of the retail and hospitality industry for inspiration.
Rather, he explores the fields of technology, film, gaming, music, environmental innovations and the theatrical arts to birth his futurist design and consumer experience. He is a master of trend-spotting and translating lifestyle behaviors and entertainment into a live experience. Recently moved by the use of 3D projection and video mapping in live music and gaming, Mr. Greenberg created the first dedicated and permanent 3D video mapping surface in a rooftop lounge. This provides a more compelling entertainment experience of 3D optical illusion and imagery for enjoying world-renown DJ performances. Similarly, businesses harness this cutting-edge technology for product launches, branding and private events.
As President of SMASHotels, Mr. Greenberg will build a new generation of more dynamic, engaging, purposeful and interactive hospitality environments which will meet the changing expectations of tomorrow’s consumers and tenants, in various markets across the country.
Mr. Greenberg serves as a member of International Board of Governors for The Weizmann Institute of Science. His business affiliations include The Economic Club of Chicago, The International Trade Association of Chicago, The Executives’ Club of Chicago, The American Chamber of Commerce in Shanghai, and Association to Invest in USA.
Mr. Greenberg received a Bachelor’s Degree from Claremont Men’s College and a Master’s in Business Administration from Columbia University.